January 18, 2025

Hailey Welch, the “Hawk Tuah Girl" (image source: X)

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By Alric Lindsay

According to a lawsuit filed on December 19, 2024, with the United States District Court For The Eastern District Of New York filed, several parties sued Alex Larson Schultz, Overhere Limited, Clinton So, and Tuah The Moon Foundation, a Cayman Islands entity according to records obtained from the Registrar of Companies in the Cayman Islands.  The claim alleges that one or more of these parties promoted, issued, and sold to the public the Hawk Tuah cryptocurrency meme-coin, known as the “$HAWK” token (the “Token” or “$HAWK”) without proper registration under the Securities Act of 1933 of the United States.  Allegedly, one or more parties collaborated with Hailey Welch, a prominent social media personality known as the “Hawk Tuah Girl, to help market the Token, which reportedly surged to $491 million upon launch and plummeted by over 90% shortly thereafter. The parties wish to be repaid for their investments.

Background

According to the claim, the parties “leveraged the extensive social  media  following  of  Hailey  Welch, a prominent social media personality known as the “Hawk Tuah Girl,” to market the Token as a groundbreaking  cryptocurrency  project.”

The claim added:

The  Token  was  offered…  in  collaboration  with  overHere,  a  Web3  launchpad platform.

…promotional   efforts   included   posts   highlighting   the   Token’s groundbreaking  nature,  inclusivity,  and  roadmap  for  adoption.  

Defendants leveraged Welch’s celebrity  status  and  connections  to  enhance  the  Token’s  credibility  and  appeal,  including  discussing the $HAWK project during Welch’s podcasts featuring notable guests.

The claim continued:

The  pre-launch  marketing  for  $HAWK  framed  the  Token  as  more  than  a  speculative asset, portraying it as a cultural movement with significant growth potential.  Welch’s involvement and her reputation as a trusted public figure signaled to her followers and potential investors that the project was poised for success, fostering an expectation of profits based on her efforts.

The  $HAWK  token  launched  on  the  Solana  blockchain.    The  launch  had  rapid growth  in  trading  activity  and  market  capitalization.   However,  the Token’s  value  experienced  significant volatility, losing a substantial portion of its value in hours.  The Token launched with a market capitalization of $16.69 million.  Within hours, the token’s market value surged to $491 million.  However, shortly after that, it plummeted more than 90%.

Regarding the timeline for the Token launch and commencement of trading on Solana, overHere tweeted the below message on X (formerly Twitter):

Welch also posted on her X page offering free Hawk meme-coins:

As explained above, shortly after the market value approached $500 million, it collapsed, causing alarm by several persons on X.

Some of the comments were as follows:

Regarding the scam allegations on X, Voidzilla questioned where money from the 17% presale went and asked for explanations as to whether the Token offering was a rug pull. Voidzilla also referenced a Cayman entity. 

Concerning the alleged involvement of a Cayman entity, the lawsuit filed with the United States District Court For The Eastern District Of New York said:

Defendant  So  also  explained  that  the  team  at  overHere  attempted  to  skirt  the  American securities laws.  The project sold an initial allocation of 17% of the Tokens to a select group of individuals.  As Defendant So explained, they were advised by lawyers that they should construct the Tuah Foundation as an off-shore entity and sell that 17% through that entity:

We heard the request for us to do this in a public matter. And I think that we having consulted with lawyers, I guess the legal opinion was that in order to protect Haley and mitigate any considerations around potentially being deemed to have sold unregulated securities to Americans, that it should be done by SAFT agreements that would be by this legal structure that we were advised to set up in, I believe it was Cayman or BVI. And we tried to essentially have that as 5k checks and scale that. Ultimately, that was kind of like quite difficult.

Attempting to explain what occurred on the Token launch, Welch copied and pasted the following on X:

Welch also stressed that her team is taking complaints seriously, posting the following:

Stakeholders now await the outcome of the Securities & Exchange Commission case and any action that the Cayman authorities may contemplate.

Note to readers:

For more on the lawsuit outlining the allegations, the case citation is Albouni et al v. Schultz et al, Docket No. 1:24-cv-08650 (E.D.N.Y. Dec 19, 2024).

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